SLS Production is a full-service live events production company and more. Specialising in helping clients conceptualise and produce large-scale event, the company focuses on innovative ways to produce stellar events for its clients.

With a committed team of more than 150 international experts in the events production industry, SLS translates your vision to life with the latest most innovative and top-of-the-line technology.

Established in 1997, the company is the longest running most reliable total solutions provider for events in the Middle East. Headquarted in Dubai, the company widens its reach as it services the growing markets of Oman, Kingdom of Saudi Arabia, and other potential areas within and outside the region.

Being customer-focused and quality-driven, SLS prides itself in being one of the leaders in the industry. Committed to global standards, the company is ISO certified for health and safety as well as for quality management.

MARTIN LUIZ

Chief Executive Officer
Having founded the dynamic company, Martin is responsible for the over-all growth of the organization. Planning and implementing long-term business strategies to achieve the company’s objectives, analyzing opportunities for growth in market segments to drive profitability have been the key contributions of Martin to the ever-growing company of SLS Production.

EDWIN CHEERAN

Managing Director
With over ten years of sales and marketing experience with events production and all sectors related to it –technical and complex, Edwin is able to aggressively drive growth and profits with his strength to generate business insights through his diverse client data sources with a great impact on the industry.

ED JARMAN

Sales & Marketing Director
Ed has forged a roll in the forefront of the event industry, since as far back as 1990. Having been Head of Video to a host of well-known global music acts, delivering live shows and DVD shoots across the world, his experience is second to none. Within Ed’s touring career, he has worked with various artists on their global tours. He has also worked as video director, production manager, and technical director. In totality, Ed has continuously driven new business throughout the MENA region, with a reputation known worldwide.

NEVILLE PHILIP LOBO

Operations Director
A highly talented events production professional with over twenty years of invaluable experience in planning and running live shows, corporate events, and festivals. Project managing multiple and diverse events of different sizes has always been Neville’s core. Neville aligns the front and back-office groups to deliver client requirements with superb quality excellence.

DAMIAN CALDERBANK

Project Director
Damian has worked professionally in the entertainment industry for over 30 years. He has vast experience as well in complementary industries as audio-visual design and installation, marketing and public relations, concert promotions, video production, and broadcasting. Through all these, Damian still remains to keep his core at par –production and project management, event production and stage management, and audio-visual systems integration.

DANIEL DIGNAN

Head of Audio
After completing Sound Engineering and Production BSC at Birmingham City University, Dan went to London and joined notable venues and popular bands. In 2012, Dan started to surmount Dubai and the rest of the MENA region with his technical expertise and profound knowledge of the UAE market.

EDGAR PULLIDO

Head of Video
Results-driven and creative artist, with more than eight years of experience in professional graphic design and multimedia programming. Passionate, energetic Edgar, continuously delivers high quality outputs for both local and overseas projects. Keen in operating and managing multiple projects, Edgar’s core has always been about excellent quality work output.

DARION GARISCH

Head of Lighting
From all types of events and film shoots, from fashion shows to full scale live concerts and conferences. Darion has marked all his events with his avant-garde lighting style that brings any event to the next level. Being exposed in various film shoots, commercials, TV shoots, and game shows, Darion gives his keen eye for production lighting and does not believe in “hack” lighting.

THOMAS JACOBSEN

Head of Rigging
Steering the Rigging department, Thomas truly has continuously showcased his extensive knowledge and experience in the set-up and operation of complex structural and rigging facilities. Thomas is a certified rigger and a certified supervisor and erecter of scaffold systems used in live production industry.

Testimonials~

SLS Production prides itself with building genuine partnerships / relationships with its clientele across the MENA region.

Stay tuned for our clients’ testimony of how we were able to serve them well within and beyond expectations.